An intolerance to gluten is one of the most common food intolerances worldwide, with the rising prevalence of coeliac disease and other diseases is expected to drive the continued demand. Growing from a niche market to a now well-known mainstream market segment, gluten-free food options are ever increasing and becoming more and more popular.
The Gluten Free Food Festival is New Zealand's premier event dedicated exclusively to gluten free products and cuisine. As the only gluten free food festival in the country, it draws thousands of eager attendees each year who are passionate about living a gluten free lifestyle. This vibrant event provides a unique platform for exhibitors to connect with a highly targeted and enthusiastic audience.
Open to the general public, and marketed through a national advertising campaign across all media, The Gluten Free Food Festival provides the ideal event to launch new products, test-market proposed products, make retail sales and build brand awareness and loyalty. With lots of interest and interactions on social media, you will also receive exposure through these channels as well as an Exhibitor Profile here on the website.
Our inaugural festival in Tauranga saw visitors attending from all over the country (close to 50% from out of town!), and a very high return on investment for exhibitors. In 2023, we relocated the festival to Auckland, witnessing a significant increase in customer and exhibitor attendance alike. We introduced exciting features such as celebrity chef demonstrations, kids’ zone activities, and more. In 2025 we expanded to also host a festival in Canterbury, much to the delight of the main island!
The festival attracts a broad customer base within the gluten free sector, however is predominantly followed by females in the 25 - 55 age range.
The Gluten Free Food Festival is gearing up to being an epic annual extravaganza of taste, options, vibes, and sensations to delight the many visitors that attend.
2026 Site Prices
Indoor Exhibitors
$195+gst - $625+gst
Pricing varies according to site position, site size, power access, velcro panel backing, and other aspects.
Food Truck/Cart/Gazebo (ready to eat, outdoors):
$450+gst