Exhibitor Checklist
check_circle Exhibitor Manual
Please read the Exhibitor Manual.check_circle Book Extras
Book your extras: fridges and freezers, Eftpos machine, extra velcro panels, tables and chairs, extra power (if not already on your site).
More details in the Exhibitor Manual.
check_circle Social Media
Post on your socials about your attendance at the festival!
Download the social media tiles below to use.
check_circle Invoices
Ensure your invoices are paid (due 20th of the month following invoice).
check_circle Tips and Tricks
Read the tips and tricks and the gluten free food sections below for some good information on exhibiting and managing your food!
Exhibitor Tips and Tricks
We have found the following vendor tips and tricks very useful for a successful event for you!
Marketing - Share that you're coming along to the event on social media, with friends and family, and in your email newsletters. Some customers will likely come along just to see you!
Site Design - How your festival site looks will either entice visitors in to shop with you or disinterest them. We want enticed visitors! Play around with your site design and setup beforehand. Does it look inviting? Are displays aesthetically pleasing in positioning? Do you have signage that effectively communicates who you are and what you do? Does your branding and colouring "flow" throughout all your displays? Do you have samples out for customers to try? All the above help create an interesting and enticing stall!
Smile! - Customers are naturally attracted to friendly, engaging, and open vendors. Don't sit in the corner of your stall on your phone; get out there and chat to customers, ask them questions, and draw them in! The more visitors you have in and around your stall, the more will want to look. Humans are naturally curious and "FOMO" inclined - make the most of it!
Know Your Product - It might seem like an obvious one, but make sure you know your product inside and out! Visitors come prepared to buy at festivals like these, and will likely be asking questions before they do so. Make sure you have knowledgeable staff on board to help get those sales over the line.
Follow Up - why not collect customers' email addresses at the festival so you can follow up with them afterwards? Research shows that leads from festivals and shows are more likely to convert to sales than any other marketing media.
Come Prepared - We find the following items helpful to have in and around your stall: string, scissors, blutac, gloves for handling food, toothpicks, a first aid kit, your cash float, a chair, a rubbish bin, water bottle, wetwipes or antibacterial hand gel, pen, an extension cord.
Gluten Free Food
If you are serving food at The Gluten Free Food Festival (which the majority of you will be!) please be advised that you must adhere to Food Hygiene standards and registration as outlined in The Food Act 2014. See more details here.
You will know by now that only gluten free foods are allowed for this event. Please read the below precautions to take.
If you handle gluten foods in your personal or commercial kitchen, please:
Ensure your hands are thoroughly washed, clothes changed, and utensils thoroughly cleaned or new ones used, surfaces thoroughly cleaned, and gluten removed from the area before handling gluten free foods at the event.
Recheck all your foods to ensure they're gluten free.
Contacts
Need a question answered, but you're not sure who to talk to?
Shayna Gaskell
The festival founder and logistics manager, Shayna is around for you to talk to if you have any questions regarding workshops, masterclasses, tickets, and logistics of your deliveries.
Email info@theglutenfreefoodfestival.co.nz
Shaughan Woodcock
Shaughan is our Exhibitor Liaison, brought on board to manage exhibitor applications and communications. Is your question related to your site, payment/invoice, booking extras (tables, velcro panels, etc)? Get a hold of Shaughan!
Email shaughan@theglutenfreefoodfestival.co.nz